senselessly inserting popular culture references into your political journalism: yes or no?

i don't know the answer to the question, "is obama a mac and clinton a pc?", but i do know the answer to the question, "is this article retarded?" no points for guessing what the answer is. it's too much of a gimme. best paragraph:

While Apple’s ad campaign maligns the PC by using an annoying man in a plain suit as its personification, it is not clear that aligning with the trendy Mac aesthetic is good politics. The iPod may be a dominant music player, but the Mac is still a niche computer. PC, no doubt, would win the Electoral College by historic proportions (with Mac perhaps carrying Vermont).

o rly.

(on a related note, as a mac owner, can we please stop the myth about seamless system performance and integration and harmony and BLAH BLAH BLAH on macs? anyone? please? though i'm glad that, in 2008, someone felt the need to explain that all caps means shouting on the internets.)